The aim of the project is to realize a novel service for Event Managers to sense their City Scale Events by fusing a variety of volatile and massive data available in digitized cities such as: mobile telecom data (GSM, GPRS, UMTS, and LTE); social media streams from multiple location-aware social networks (twitter, instagram, and foursquare); and pollution, traffic, public transport status data.
The expected output is an interactive dashboard that allows Event Organizers to assess several conditions related to events: how people responded to their City Scale Events (number of participants, demographics of participants, etc.); how participants perceived the event (sentiment expressed with regards to the event topic); and the impact the event had on the city (anomalies in traffic, pollution, public transport, etc.). The dashboard will be demonstrated in 2014 in several events in Milano, Paris, Trento, Pisa and Lucca.
The lesson learnt in those deployments will be used, in late autumn, to assess the business opportunity to jointly launch a commercial solution for Milan EXPO 2015.