LivLab is a living laboratory that aims at creating a participatory eco-system for setting-up experiments on a trusted user-centric platform, and based on personal mobility and purchasing data. Goals are: (i) Creating and managing a community of volunteers, (ii) Realizing services built on top of users’ data, and (iii) Increasing users’ awareness about their daily activities.
The living lab, created by Unicoop Tirreno, in partenership with CNR, Telecomitalia and FBK, started on April 2015 and involve Unicoop Tirreno's customers with a fidelity card.